Contact +1 212.647.1789 Contact us by email. But real life creeps in and confounds the process: art, sex, love, and death prove impossible to disentangle. In a way, every project fails every day until it succeeds! All copyright 2020. Is designing something beautiful a gutsy act these days? You have to constantly reinterpret your work together and provide a new vision of your relationship.”, “I have a tattoo that goes around my right wrist that looks like barbed wire, but it’s actually ANDAND linked together, which stands for “A New Dawn, A New Day.” It’s about waking up every day knowing that you have a chance to start again and forgive and be forgiven and to let go of yesterday.”, “I am less anxious to have a successful career. This then required that It would be personal, and it slowly evolved into a film about me. Because what that means is that I'm suddenly in competition with the entire history of chairs. You have to respect people, be a good person. Stefan Sagmeister – We should have taken on that zadie smith book cover we declined. Follow. I wasn’t accepted in the kitchen initially, I wasn’t part of the system; the other chefs didn’t welcome me. And it gave me mostly a great time.”, “I think as you are growing up, deciding what you want to do is really the process of elimination rather than gravitating towards something until you land on what really makes you happy.”, “It's just so boring listening to false modesty. That’s what the iterative process of design is about. He has designed album covers for Lou Reed, OK Go, The Rolling Stones, David Byrne, Jay Z, Aerosmith and Pat Metheny. It worked out well. The problem is, I think, that ultimately function, in many cases, is extremely easy to achieve. If your a freelance designer then Work For Money, If your a logo designer or a lover of logos then l, Trust Funnel by Brian G. Johnson is a great book t, Crush it! You'd be laughed out of a room if you started to talk about beauty! He is currently residing and working in New York City where he co-founded a design firm called Sagmeister & Walsh Inc. with Jessica Walsh . He is the co-founder of the famous design firm, Sagmeister & Walsh, which he established in partnership with Jessica Walsh.His intriguing and provocative designs redefined the … That's very much my expectation. Stefan Sagmeister – To work without limitations proofed extremely difficult. The Logo Creative – Was the film mentally challenging for you to complete, were any of the experiments particularly difficult? Assuming Is Stifling . There are so many things that pop up. Stefan Sagmeister – I started writing for a small magazine called Alphorn when I was 15, and quickly discovered that I loved doing the layout more than the writing. Go for it.’ And that’s what I am thinking.”, “There is a thing called discipline. Levi’s, The Strongest Thread . Does that idea of longevity also apply to graphic design? Find your style and stick to it.”, “I have to free myself from my creation, I have to send it off, I have to give it up. I think it’s really important to not be afraid of failure and to push yourself to try things and jump in the cold water.”, “I think the best you can do for yourself is let your subconscious drive you, instead of doing things because you want to achieve some sort of glory.”, “I think my love of pushing the boundaries in film comes from my desire as a kid to do something artistic that would amaze people. He is currently residing and working in New York City where he co-founded a design firm called Sagmeister & Walsh Inc. with Jessica Walsh. Our job is to communicate larger pieces of information down to a point where they are understandable to a specific audience. They respect honesty. I started to work for a little local magazine, but I quickly found out that I preferred the design part much more than the writing. You mustn’t sit around waiting to die.”, “One of the reasons why I have this much success is because I’m hard on myself. If your design is not able to age by its design, then it's not able to have any patina. It's very ephemeral by its design. You have to make some efforts to stay open-minded.”, “I used to tease the other kids because I played better than them. My films did better over time.”, “I think all actors have to be dreamers. I like independence. We’re all going to come to the same fate. Then start your own Place. Columbia Abstract 05/06. How did you get where you are now? Stefan Sagmeister is a renowned Austrian-born US based contemporary graphic designer and typographer. Through different historical developments, a very large part of the design or architecture world seemed to think that all we really need to achieve is function. At our design studio Sagmeister & Walsh, we discovered that things look much better when the audience that we are designing for thinks that it is beautiful. If you can do absolutely anything, You might wind up with nothing. It keeps you on your toes.”, “The truth. You didn’t do anything. (Laughs), Having grown up in the former Eastern bloc surrounded by functionalist architecture, I would even add, without comfort or quality of life…. Stefan Sagmeister – A combination of words and images with the goal to communicate. People like honesty. Art directed by Sagmeister himself, it begins with the Big Bang and uses a simple combination of lines and circles to chart the world from then onwards. design 0 shares connections: +220. They're built so that any stage they are in, they seem to uphold a quite pleasing aesthetic. If you look at the new subway stations built now, they are significantly better, because form plays a significant role. I purchased and read, Boosting Your Business Brand with an Eye-Catching Logo, Copyright © 2020 The Logo Creative | International Logo Design & Branding Studio | ♡ In Loving Memory Dad (Ray Marriott). So is a website that's constantly renewed. The whole truth, and nothing but the truth, so help me God. These are just a few of the lessons Stefan Sagmeister has learned in his life thus far. The Logo Creative – What does your day consist of? Or even worse: that if it functions properly, it will be beautiful automatically. Q: Do we have to gather in the economical … Even Tibor Kalman, my big mentor at M&Co — the fact that he was interested in designing an exhibition for Keith Haring seemed mysterious to me. Jessica Walsh is a designer, art director, illustrator, and partner at the New York-based design studio, Sagmeister & Walsh. Rolex is proud to support The Talks as they continue to feature inspirational conversations with the creative icons of our time. An interview with Stefan Sagmeister: The Happy Show and following the carrot Vienna Würstelstand's Jacob Moss says: While compiling The Happy Show changed the award-winning artist and designer, Stefan Sagmeister’s life by roughly 10%, this interview … And it just changed over time. I learned a lot from my wife. Instead of trying to control things and make it the way you want them, you have to be more open.”, “I think an ambition as a performer, and maybe even in life, is to become less afraid. It’ll sink.”, “Having come out as a gay man and the self-confidence that gives you is huge! Time is something that changes every moment, it’s never repetitive — I try to follow this example.”, “If you work with somebody for a long time, you have to challenge them otherwise you jeopardize your relationship. Work your ass off. A renaissance man in his own right, the famed graphic designer and typographer’s design repertoire spans the gamut of branding, graphics, packaging and album covers. The Logo Creative – Which software do you use frequently? Your previous large-scale exhibition, The Happy Show, travelled around the world. Rick Valincenti for continuously doing ground breaking work. And your experience of the trip itself is infinitely better. If you stop dreaming, it’s over.”, “I act on intuition. Ana Bogdan The Talks. Stefan Sagmeister – Likely the logo for the ronacher, featured on a series of posters. If you really want to do it, you’ve got to put in the work. Beauty is purposefully imbued, rather than a happy coincidence. In the case of casa da musica, the central idea was first voiced by the Client who in our many talks before we started designing, referred to the Building as a dice, whatever side in fall on a different kind of music will Come out. It would be a shame to waste our snippet of time on this planet being afraid.”, “You better make every moment count. I will continue doing things the way I have done them my whole life. You often talk about how important it is for you to be gutsy. Is it possible to train his mind to get happier? I think you usually have to start thinking, ‘So what’s next?’”, “To be an artist, you must start with a considerable drive; in my case it was a fierce madness, a wildness. I become my own teacher.”, “Art is something about everyday life. I wanted to do nothing less than that. Right, and of course, there are many gorgeous minimal buildings out there, like the Mies van der Rohe’s Seagram building in New York, for instance, or Richard Meier’s MAK Frankfurt building. Mr. Sagmeister, as a graphic designer, why is it important to talk about beauty today? Sagmeister & Walsh is the design partnership of Stefan Sagmeister & Jessica Walsh. The point is that you must work every day if you ever expect to let the vision take hold of you.”. This led to the notion that we are treating the building itself as The largest, 3-d version of the logo, and all other logos are a version of That, mutating depending on the music played. As This quickly proofed impossible as the subject was just too large, it became A film on my own happiness (as I’m an expert on it). I put in the time. But everything you do is a part of you. Stefan Sagmeister: “The latest negative tweet does not mean that we are living on the brink” We find the optimistic designer in reflective mood as he discusses new work with coffee brand Illy, taking on less commercial work and commuting (ascending his spiral staircase). He teaches in the graduate department at the School of Visual Arts in New York and has been appointed as the Frank Stanton Chair at the Cooper Union School of Art, New York. 6. Interview with Stefan Sagmeister . I’ll be completely stale if I don’t take risks. Well, there’s still a good number of artistic directions, or even whole fields, that I don't find very enjoyable, but I'm convinced that if I would set my mind to it and find out more about them, that I actually would find them enjoyable. I found that Experiments which are not part of a regular schedule, have a tendency to get pushed out by more ‘urgent’ jobs simply on account of having a deadline Attached to them. I just let my intuition go in situations of fear. It was just something that many teachers, but also colleagues, thought of as irrelevant, kind of old-fashioned or maybe even possibly commercial — for sure, something not really worthy of a serious person's contemplation. Award-Winning Studio & Graphic Design Blog Creating Daily Content For The Design Community. Would you say you became more curious over time? Logo & Brand Identity Studio, International Design Studio Stefan Sagmeister formed the New York based Sagmeister Inc. in 1993 and has since designed for clients as diverse as the Rolling Stones, HBO and the Guggenheim Museum. A poster is supposed to be good for the two or three weeks it's up, for whatever it's advertising, and then it's down. F Stop. An Insightful Interview With Stefan Sagmeister October 03, 2011 / Callie Griggs. Specifically in graphic design, most designers call themselves “problem-solvers.” And that might be true, but I point out then, that most of these problems are really easy to solve. It’s about challenging yourself and pushing yourself, you know? I don’t take the easy way. Interview with design icon Stefan Sagmeister: What is happiness, where can you find it and what can a human being do for his own happiness? Photo by Victor G. Jeffreys III Stefan Sagmeister: “Function alone is not doing it” February 5, 2020 . Ten years ago, the Austrian-born, New York–based graphic designer Stefan Sagmeister—famous for his attention-grabbing exhibitions, identities, posters, and books, as well as for his impeccable album covers for bands like The Rolling Stones, OK Go, and Aerosmith—walked onto the stage at the TED Global conference in Oxford, England. There were times when I was anxious — even in the past, people said, ‘You make successful films.’ But my films were never successful. This was a campaign commissioned by hans gratzer to save one of vienna’s major theaters from demolition. by Gary Vaynerchuk And something that I recently came across that I found amazing, was that if you look up the single most translated word into English on Google Translate around the world, it is "beautiful." The first eight pages of Stefan Sagmeister’s 2000 book Another Self-Indulgent Design Monograph is given over to a diagram called Timeline by the German designer Franziska Morlok. The Logo Creative – What is your favourite logo you have designed? Sagmeister & Walsh is the design partnership of Stefan Sagmeister & Jessica Walsh. Until now, I never really saw myself as a talented chef! That applies to anyone who tries to achieve something in their life: if you’re not happy, you can’t transfer any happiness to anyone else.”, “It’s a huge peace to allow yourself to be vulnerable. Because if you look at the first tools or the first creative signs that ever emerged in human history, beauty was very much at the center of it and continued to be at the center of all of our endeavors, I would say, all the way until the mid 20th century. (Laughs). I've worked for many, many years so I'm really enjoying that my hard work has paid off… I think you should know your worth!”, “I think you always have to have risk when you’re creating a piece of art. Stefan_Sagmeister © gerhardkassner.de. I Also figured that whatever we do might have a chance to be of possible Service to other people. In fact, it turned out that many of the original modernists, once they had worked within that role for a while, discovered that function alone is really not doing it. It’s about making the impossible possible.”, “I never have been into trends. It’s probably an ongoing thing for all of us — and a tricky balance. By design, you will have to be able to care about the audience. I’m really interested in that as a process because the process moves you in directions that you couldn’t rationally put there.”, “If I knew that tomorrow a meteorite would destroy our planet, I would start shooting a new film today.”, “If people don’t like the pictures, I don’t care. Most things I do every day are somehow Geared towards this goal, often just not in a very direct way. The Logo Creative – What would be your advice for new logo and graphic designers? This is yet another timeless and in English previously unpublished interview conducted by Spyros Zevelakis, when he met with Sagmeister at TypoBerlin ‘Image’ in 2008. Stefan Sagmeister interview - The Happy Show artist on work and happiness Oct 18, 2013 • Alina Vrabie Last month, while on a conference at TechStars Chicago , Sandglaz co-founders Nada and Zaid stumbled upon The Happy Show at the Chicago Cultural Center. I think that there is a built-in necessity for empathy with your audience, and that is very much a basic requirement of what it means to be a designer. Columbia Abstract 07/08 . Interview with Stefan Sagmeister DEBBIE MILLMAN: Many years ago, in one of our previous interviews, I asked you what kind of project you’d like to work on that you hadn’t yet had an opportunity to do. And for a long time, that was believed to be the best way to transport someone from point A to point B. Those are the projects that I love: figuring out what might just be possible but hasn't been done yet.”, “I work till the breath goes out of me, and that might be at one or two or even four or five (in the afternoon). Follow the things that you are intensely passionate about. The Logo Creative – Hi Stefan it’s great to have you take part in our designer interview. And my film career took off once I came out.”, “It’s hard to watch the misses, it’s hard to be criticized. Exactly, things just don't become beautiful all by themselves. Levi’s, The Strongest Thread . He co-directed the documentary “The Happy Film,” which premiered at Tribeca Film Festival. I actually remember that the idea of designing an exhibition seemed utterly boring to me when I was younger! a client that utilizes many, many brand applications and an attentive Audience that will be able to see a wide variety of these applications on a Regular basis. The idea and excitement of being in these situations and places — they are more than just memories, they inform your life.”, “Follow the things you love! in the early evening and the early morning. For more information, please see our Privacy Policy. And we found that this is just not the case! I think that it is closely connected to it. You’re not supposed to be happy all the time. Look at all the people you could have worked with, the roles you could have done. That's not really important to us." And I'm convinced that one of the reasons that people behave so badly on Twitter, for instance, is exactly the same reason as people behaving badly in 1970s social housing projects. Stefan Sagmeister is happy right now. I’ve always been disciplined and I’m still nothing if not conscientious.”, “My work is integrated completely into my life and vice-versa – I’ve been working since I was sixteen and my work is my life and my life is my work. You would have to design something that will be able to stand the test of time. Austrian-born graphic designer Stefan Sagmeister got to the bottom of these questions in the exhibition “The Happy Show”. Passionate International Logo & Brand Identity Design Studio with 15+ Years of commercial experience working with clients all over the world: We Create Purposeful, Adaptable and Memorable Identities. During the second sabbatical in Indonesia, when I looked for something Meaningful to do with my time, that same subject came up again. Even in graphic design, someone like Jan Tschichold, who is the father of the modern typography and layout, which all social media platforms like Facebook and Twitter are still banking on — even he thought that his seminal book, The New Typography, was too narrow-minded, he even called it “fascist.”. But in the back of his mind he suspects there must be something more. I wanted to ask Stefan about the Happy film he directed and starred in. He pursues 3 controlled experiments of meditation, therapy, and drugs, grading himself along the way. in the early evening and the early morning. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. Everything else is easy. Stefan Sagmeister – I can only re-quote Donald Judd: design has to work, art does not. If you take on anything, you try to do it your best.”, “It’s been a lot harder than I thought it was going to be to make the films I really dream of making. But what’s even more astonishing, is that a wide part of the design world would then respond to this by saying, "Oh, we don't care about that. Stefan Sagmeister is a a New York-based designer, typographer and founder of Sagmeister & Walsh. Stefan Sagmeister – My mentor tibor kalman’s line when I started was: the most difficult Thing when running a design studio is to figure out how not to grow. I’m an Austrian designer who lives and works in New York City. Stefan Sagmeister – I was always interested in how design touches me emotionally, and Eventually, put a talk together titled “design and happiness” (which had Slowly evolved out of another presentation called “can design touch Someone’s heart?”). He won the Grammy award twice, wrote several books and curated art shows from Zurich to Philadelphia. Name: Stefan Sagmeister DOB: 6 August 1962 Place of birth: Bregenz, Austria I was born like that, in fact, if I see too much of something, I change it. In fact, with Tibor, it was sort of uncanny, because many of his early interests that I found not so interesting, became very interesting to me later on. If you design something that's been around for a long time, let's say, a chair — the function of it is extremely easy to achieve. For over twenty years Stefan Sagmeister has been one of the greats in graphic design and of course, he and his partner Jessica Walsh do benefit from the studio’s reputation. Nov 27, 2017 - Explore Ricky Korducki's board "Stefan Sagmeister" on Pinterest. The Logo Creative –  Who is your favourite graphic designer and why? The Logo Creative – Do you have any regrets? And that’s it! Now, if it has to be beautiful, and I would limit it further: if it has to be beautiful in a way that makes sense in our times, this becomes truly difficult. The rest is doing experiments and testing and not giving up. He received a second Grammy Award for his design for the David Byrne and Brian Eno album Everything That Happens Will Happen Today in the Grammy Award for Best Recording Package category on January 31, 2010. He has two Grammy’s under his belt, a successful agency in New York, and has designed album covers for The Rolling Stones. I do believe, I'm convinced, that beauty is not connected to ornament, nor connected to minimalism. From now on, you must be this example.’”, “I just want to do everything as good as I possibly can but it is also good to act on an idea and fail — and then you get something out of it. I feel that I’ve made what I would call mistakes. And that’s not just my career.”, “There is something quite beautiful with the art thing, that you can only hold it back for so long and then you have to do it.”, “I just keep imagining myself thirty years from now thinking, ‘Why didn’t you take advantage of all the opportunities you had? Stefan Sagmeister – Look for a design company that does the kind of work you want to do. Most subway systems built during the period of functionalism had a very stringent identity. Exactly, we feel more cared for. The Logo Creative – If you could go back in time, what would you tell your younger self? His unique designs and painfully personal experiences mark a journey that travels closer to himself than ever intended. Stefan Sagmeister – During our second sabbatical in Indonesia I was looking for something Meaningful to design, and the happy film seemed to fit the bill: it forced me into doing a whole lot of research and experiments within this field. I think that’s the mark of an artist, actually, that they are rebellious, unruly… And I was one of them myself.”, “Life is confounding and who knows what’s around the next corner. I am sure that in 20 years from now, we will look back at this time of functionalism, let's say roughly 1950 until 2000, as a time that we’ll sort of roll our eyes about and say, "Yeah, those were 50 years of human development where we thought we could do without beauty." Well, my name is Stefan Sagmeister. You can’t do everything right, nobody’s perfect. Mobile: +44 (0) 7807 085 003, Pause, Breath and Grow by @radim.malinic at @brand, In this edition of our designer Interviews we feat, It was such an honour to interview @rianhughes let, I recently shared a first look video of The Letter, Got a signed advanced copy of nucollage 001 back i, In this edition of our designer Interview we featu, I have had this book for quite a while now and rea. There are situations where a static logo makes sense, especially when used as a quality Mark, but there are many other instances where a more varied approach turns Out to be superior. Without that, I don’t understand really what the drive is to succeed. Today a Designer Interview With Stefan Sagmeister who is a designer and art director from Austria. He told me so himself. I was released of all that insecurity when I released myself from that fantasy and came to the conclusion that I could be happy making music regardless of whether I was successful or not.”, “Life is struggle. Stefan Sagmeister – Likely the casa da musica identity for this fantastic music center in portugal. Not now or then! But take the subway systems. But in the end, those experiences made all the difference. Stefan Sagmeister – One of my most frequent sources of inspiration is a newly occupied hotel Room. Columbia Abstract 05/06. Stefan Sagmeister – My sister Christine, because she is kind. He lives in New York, the city of his dreams, and he has success in his work, designing album covers for the Rolling Stones, Jay-Z and the Talking Heads. So we wound up with no deadline, no pre-conceived ending, and no clear Structure. Facebook Twitter Behance Vimeo. Just as in life you have to be open to other people, to other perspectives — it’s the same thing when you write. In 2013 Sagmeister was awarded the Golden Medal of Honor of the Republic of Austria. That’s what religion’s about, that’s what literature’s about, it’s what life’s about: the stories that you build.”, “Writing itself should be so extreme, so wild, and so much fun that it doesn’t matter whether or not you ever sell the book.”, “I’ve been very lucky — I took the risk to do the things that interested me, so I could have no possible complaints. He decides to turn himself into a design project. Summary: An interview of Stefan Sagmeister conducted 2012 December 4 and 5, by Mija Riedel, for the Archives of American Art's Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America, at Sagmeister's studio, Sagmeister & Walsh, in New York, N.Y. Biographical/Historical Note Follow. And then it was replaced by functionalism. “Things I have learned in my life so far”, “Another Book about Promotion and Sales Material”, “The Happy Film Pitch Book”, and the beautiful “Oubey Mindkiss”.
2020 stefan sagmeister interview